NME Contents Page Analysis

Assuming by the use of bright and bold colours, a lot of images and different types of fonts, it’s obvious that the magazine is aimed at a young audience aged between 14-24. The page is full, suggesting to its audience that there are a lot of choices of articles inside the magazine. The use of black handwriting makes it clearer for the audience to see what it says, but for it not to seem too serious they have used bright colours behind the text to make it stand out more. By doing this, they are making it appeal to a variety of audiences and satisfying everyone’s specific choices. They have also used a range of colours when making reference to other articles in the magazine making it easier for the audience to find what they are looking for and for them to direct themselves to what they want exactly. NME magazines concentrates on indie/rock culture within their magazine and the colour scheme used in this contents page subverts that genre. Indie rock is normally associated with dark colours and for the magazine to use bright colours makes us believe they may want to appeal to a different target audience. The subtitles are moderately close to each other in a vertical direction. This layout is very easy to follow even though it has a lot going on in it, this helps make it easier for the audience to find their desired feature in the magazine.

The busyness of the magazine helps keep the audience feeling that if they read on they will continuously be entertained and have something to read about or something to look at further on in the magazine. Doing this if the first few pages is very effective as it helps them stay focused on the magazine and wanting to read on.

Most of the sub headings are accompanied by images in this particular contents page; this attracts audiences as images are more noticeable then writing and some may find pictures more alluring. Also the use of this allows the audience a little preview of what the articles inside the magazine may be about. Numbers are also link to the article making it easy for the audience to navigate throughout the magazine.

Kieser Chiefs are the main focus of the article in this issue, this is made prominent by the use of bold lettering which stands out and the considerably large image which is placed in the middle making it noticeable. The page also includes a floating quote giving the audience a taste of what occurs in the main article, leaving them tempted for more.

The page contains a tie-in advertising subscription deal, this is a common technique used in a lot of magazines trying to attract loyal consumers of the magazine. it leads to a lot of sales and is a good way of promoting the magazine in itself, saving them a lot of money on advertising.